Valerie Roe PR is the intersection between creative and performance.

We consistently unlock media value by building PR strategies that drive growth through personalised experience. We work as an intrinsic partner to help our clients strategise for the future while delivering measurable impact to their existing business.


Meet Valerie

Valerie Roe, Founder & CEO of Valerie Roe PR

Over the last 14 years, Valerie has committed herself to achieving results for her valued clients. A formidable force within the ever-evolving media landscape, Valerie brings a wealth of execution experience to her clients.

Strategising every aspect of a client’s campaign; she works from the ground up, on a one-to-one basis, ensuring the highest standard of performance across all media platforms.

Establishing Valerie Roe PR as Ireland’s only 24/7 PR agency, Valerie’s attention to detail coupled with her round-the-clock availability, whatever the clients’ needs, makes for winning combinations and trusted, enduring partnerships.


Our Team

The Valerie Roe PR team is made up of talented directors, marketing strategists, brand storytellers, digital innovators and creative visionaries.

With industry recognised qualifications and a proven ability to perform, we deliver the perfect combination of passion and affinity to maximise results.


Roisin Scanlan, Account Director

With a BA in Marketing and Event Management, and extensive marketing experience for brands such as Gold Fever Hair Extensions, Lanai Blo, Instyler, and YourTonic.com, Rosin brings a wealth of execution experience to Valerie Roe PR.

As an award-winning blogger with Hubspot inbound training, Roisin’s is passionate about sharing her expertise in digital strategy and providing invaluable insights for her clients from brand positioning to digital presence and beyond.


Our Ethos

Valerie Roe PR is a small agency that drives big business results. We have an unwavering conviction to perform to the highest standards for our clients. We are scalable, focused and flexible in every dimension of our longstanding client relationships, and we take pride in providing client-centric solutions that push through limitations. Inspired by our clients, we influence the media agenda with insight-led strategy and creative execution.


Clients Love Us


BodyByrne Fitness

“We have worked with Valerie for over 10 years. She brings to the table an element of professionalism and a PR system that not only works in growing our brand but also provides us with media and online coverage whenever needed. Her focus, drive and work ethic makes her a go-to for any PR requirement and a must have for launches … and she successfully delivers the media coverage needed to market any business without fail.”

Paul & Siobhan Byrne, BodyByrne Fitness


Hairtalk Extensions

“I love working with Valerie and am regularly bowled over by her energy and enthusiasm in getting the best possible profile for our product. She came up with a great idea of staging the photo shoot abroad and was able to find us perfect ambassadors for our brand. She also negotiated superb sponsorship deals for us and I’m so excited to see what she comes up with next as we roll out our hair extensions to other markets.”  

Katie Jane Goldin, Hairtalk Extensions