ICONIC BRONZE EXTRA DARK TANNING LOTION AND MOUSSE PRODUCT LAUNCH PARTY

Valerie Roe PR has worked with Iconic Bronze since its inception. For the Extra Dark Tanning Lotion & Mousse product launch, Valerie worked alongside the brand at every stage of the launch process from concept through execution.

As the brand’s ethos is to empower women of all shapes and sizes, it was decided to use the brand ambassadors instead of professional models in the campaign. Valerie Roe PR managed and produced every aspect of the launch event from location and entertainment to bespoke installations, celebrity bookings, photocalls, press interviews, the guest list, gifting, photography and videography.  See below for full PR results.

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LAUNCH PARTY RESULTS:

€474,868.35 Media Value

2,797,259 Media Reach

4,732,611 Social Eyeballs

 
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Hundreds of Ireland’s Top Bloggers Posting Live From the Event

Official Launch Video

 
 

Over €475,000 Organic Media Value

Social Shots

 
 
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