BPerfect 'Chroma Foundation' product launch

Campaign

Launch the largest ever Irish foundation launch in history.

Goal

Increase awareness & drive sales.

Action

We leveraged this stunning shoot with a range of models to truly reflect the diversity celebrated and highlighted by this product, drafted all press releases & successfully pitched feature ideas. Then, produced an event with a live masterclass with top Irish beauty media & influencers in attendance.

Result

The launch event generated mass media attention.

Images from the shoot & event