Award-winning press drop of KASH Beauty products
- Aisling Quinn
- Jun 13, 2022
- 1 min read
Updated: Nov 4, 2022
Campaign
Create an event out of a normal press drop for KASH Beauty of make up star, Keilidh Cashell.
Goal
Mass media attention.
Action
Using a giant bus to hand-deliver press drops to Irish media and influencers, building on VRPR-coordinated virtual launch event during Covid-19 lockdown.
Result
An award-winning campaign that created a wave of coverage for the brand.
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