THE COUTURE CLUB 4-MONTH POP-UP STORE AT DUNDRUM TOWN CENTRE
The Couture Club, a premium quality lifestyle brand, opened their first store in Ireland in Dundrum Town Centre. With brand positioning objectives of being affordable, approachable and aspirational, Valerie launched the street style brand by hosting an in-store launch party for celebrities, influencers and the press.
Because The Couture Club has a relatively young target audience, Valerie booked two Love Island stars to officially open the store. The attractive couple were swarmed by media and fans alike, maximising brand exposure and creating much needed brand awareness in the Irish market. Valerie then brought in a Coronation Street star whose character was majorly involved in the storyline at that particular time alongside the recently crowned Celebrity Big Brother winner, Ryan Thomas.